WON DESIGN COMPETITION
IBM & LENOVO
WORLDWIDE 1st INTERACTIVE BRAND ACADEMY
BRAND ENVIRONMENT
LENOVO INNOVATION CENTRE HEADQUARTER BEIJING
After the aquisition of IBM, Lenovo is showcasing this worldwide very first 'Lenovo & IBM Innovation Centre'. A milestone for their clientele.
SPACE | 1600sqm
SCOPE OF WORKS
Interior design of a modern environment for a memorable brand experience of IBM, Lenovo and Solution Centre when both brands merged. Creating a smooth walk around through the experience areas with a central meeting room, adjacent workshop areas and offices, and a cafeteria.
SERVICE
Creative development of a new modern brand environment for a memorable brand experience of IBM, Lenovo and the Solution Centre with interactive displays and the latest product range of both companies.
Smooth walk around from the entrance with cafeteria and seating area, through the interactive areas with central meeting room, adjacent workshop areas, and offices.F